Your Target Market

• Stay alert to trends that might impact your target market, product or promotion strategy.
• Read market research studies about your profession, industry, product, target market.
• Collect competitors’ ads and literature; study them for information about strategy, product benefits, etc.
• Ask clients why they hired you and solicit suggestions for improvement.
• Ask former clients why they left.
• Identify a new market.
• Join a listserve (email list) related to your profession
• Subscribe to an internet usenet newsgroup or listserve that serves your target market.