Wedding Cakes Made Just Right for You from Sharon’s Cakes
Personalized service, building complementary contacts with other businesses, and adding cookies and treats help this cake baker to expand her business.

Sharon Sykes has been baking for others’ special occasions for 31 years. In October 1999, she decided to start Sharon’s Cakes out of her home located between Lincoln and Ceresco.

The purpose of Sharon’s Cakes is to make unique, creative, quality cakes for her customers. Sharon’s competitive edge is her personalized service. She accepts the challenge of creating something a customer has been told “can’t be done.”

In October 2001 Sharon joined the Saunders County Independent Business Network (SCIBN). She received a Peer Loan, which was used to construct a Wedding Fountain Backdrop. This structure is rented for wedding receptions and has provided additional revenue for Sharon’s Cakes.

Sharon doesn’t limit her talents to just wedding cakes. She can design a cake for any occasion, and she has shared a sampling of her wonderful cookies and other treats with SCIBN members. (Another marketing avenue!)

Using the technique of networking with complementary businesses in the wedding industry has expanded Sharon's business. She has developed relationships with bridal gown outlet store owners, reception hall managers, wedding coordinators, etc. and received referrals from them. Sharon participates in two local bridal shows annually and also sets up a booth at some craft shows to display her products.

The most effective form of advertising for Sharon’s Cakes has been word-of-mouth. Not only do her creations look beautiful, but they also taste good! Word is getting out!